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 Clarence A. Mitchell, III SERVE Holdings, LLC – Chief Executive Officer  Clarence A. Mitchell, III is chief executive officer (CEO) and
largest shareholder of SERVE Holdings, LLC – the largest franchisee
of the Captain D’s franchise system in America. His responsibilities
include the ultimate management of day-to-day operations and senior
management staff; setting, discerning, and attaining profit goals
and company growth strategies. He is also in charge of enhancing
corporate morale through positive and strong leadership and
positioning the company for success in the market place. SERVE
Holdings, LLC has 750 employees and operates under a $20 million
budget plus.Mitchell has over 25 years of restaurant experience beginning in 1977 as an hourly worker at Arby's, Inc., to becoming a regional manager at Burger King, to Vice President of Operations with Inner-City Foods LLC ,a Checkers Corporation franchisee, to Vice President of Operations for Global Urban Franchise Systems – a joint venture with RTM Restaurant Group, to C.E.O. and most recently was the largest shareholder of Phoenix Taco, LLC – a company formed in 1998 to acquire, develop, and operate Taco Bell restaurants in the Charlotte market. The initial transaction was the acquisition of 15 Taco Bells, acquired from Tricon Restaurant Group. As C.E.O. of Phoenix Taco, LLC, Mitchell had overall responsibility for the strategic and operational direction of the company. Prior to founding Phoenix Taco, Mitchell was Vice President of Operations for Global Urban Franchise Systems (1994 – 1997), a joint venture between RTM Restaurant Group, a regional food service management company, formed to pursue development and growth of the Mrs. Winners brand. The company took control of 13 restaurants in which Mitchell was responsible for overseeing the day to day operations including profit and loss, and managing area supervisors. Prior to the joint venture with GUFS/RTM Mitchell ran the South Atlanta Market for Mrs. Winners-RTM which consisted of 42 restaurants. At Inner-City Foods LLC – a Checkers Corporation (1991- 1993), Mitchell held the position of Vice President of Operations in command of overall company operations and reported directly to the C.E.O. Mitchell worked in all aspects of developing the company including restaurant operations, training, recruitment, construction, and marketing as well as overseeing day to day operations. He oversaw an operation with six employees at the corporate level, 64 management employees, and 800 employees who worked within company restaurants. At that time, the company was the number one Checker's franchisee in the United States. As a Regional Manager at Burger King Corporation (1982 – 1990), Mitchell was responsible for controlling the capital budget account totaling $6.5 million dollars including the cost of upgrading 12 stores and 6 new store openings. Mitchell also worked with the Vice President of Operations to run 50 corporate units as well as 350 franchise units. |